Trending Content

Stay up to date with the latest and greatest
in the cloud world

Growth

Understanding the Co-Selling Layers

Cloud providers’ main goal is to increase cloud consumption, so helping you with your co-sell is in their interest. That’s one of the reasons why co-selling can be such an amazing business opportunity. However, in order to make the most of it, it’s important to understand the various co-sell layers, choose the right strategy, and leverage the entire cloud platform ecosystem to your advantage.

Zohar Bar Zvi
Zohar Bar Zvi
Aug 10
Read More
Sales

An Extremely Overlooked Sales Growth Lever For ISVs?

AWS Competencies drive up to 220% revenue growth, yet many ISVs overlook them.

Jonathan Avital
Jonathan Avital
Feb 18
Read More
Sales

Unlocking the Full Potential of Cloud Marketplaces

Discover how cloud marketplaces are revolutionizing the procurement, sale, and management of software solutions for cloud vendors such as AWS, Microsoft, and GCP.

Zohar Bar Zvi
Zohar Bar Zvi
Jun 10
Read More
Funding Growth

Cloud Partner Programs 101

In this guide, we’ll explore the world of partner programs, from the foundational partner networks to the diverse array of program categories and paths available to ISVs.

Gabor Radvanszki
Gabor Radvanszki
May 9
Read More
Growth

The Difference Between Direct Sales and Cloud Sales

Your organization is already familiar with direct sales. But when you’re working in a cloud partnership, things look a bit different…

Yuval Chayo
Yuval Chayo
Mar 27
Read More
Sales

Building Your Cloud Partnership Team: Key Roles and Strategies

The Cloud Alliance, Technical Cloud Alliance, and Cloud BDR are key roles within a successful cloud partnership team able to transform vendors into a thriving sales channel.

Kobi Leizerovich
Kobi Leizerovich
Mar 11
Read More
Growth

Cloud Partnership Pillars

The four pillars of a cloud partnership team–Sales, Business Development, Partnership Enablement, and Marketing–are crucial for turning cloud vendors into a scalable sales channel. 

Jonathan Avital
Jonathan Avital
Jan 23
Read More
Sales

The Pivotal Role of the Co-Sell Growth Manager in Scaling Up Co-Selling Partnerships

In the dynamic realm of cloud solutions, Co-Sell Growth Managers play a vital role in scaling co-selling partnerships. Their strategies are crucial catalysts for revenue streams and collaborative efforts, making them key players in shaping these business relationships. 

Yuval Samuel
Yuval Samuel
Dec 10
Read More
Growth

Boosting Business & Traction from Cloud Services Through Product Integration

ISV products can create a win-win situation by integrating to offer comprehensive solutions tailored to specific user needs, enhancing performance and value.

Manor Tavashi
Manor Tavashi
Sep 13
Read More
Funding

Cloud Provider Funding 101

Did you know that all major cloud providers have partner funding programs? Cloud providers are incredibly supportive of ISVs looking to expand their cloud-based service. Learn how to focus your effort and secure cloud provider funding with ease

Manor Tavashi
Manor Tavashi
Jan 29
Read More
Sales

4 Key Co-Sell Challenges and How to Overcome Them​

Learn why the cloud is your most underutilized sales channel, and what to do about it.

Jonathan Avital
Jonathan Avital
Jan 29
Read More
Growth

Cloud Co Selling for Business Growth

Learn why the cloud is your most underutilized sales channel, and what to do about it.

Yuval Chayo
Yuval Chayo
Jan 24
Read More
Visit the Blog

Events & Workshops

Expand your cloud expertise at our
events and workshops

AI & Cloud Partnerships Concluded

AI & Cloud Partnerships

09 September 2025

Thank you to everyone who joined us for our event – AI & Cloud Partnerships!
As always, we were delighted to see everyone in person.

Alongside the professional talks on AI and cloud partnerships, we were excited to share two major launches with our members:

🚀 Cloud People Directory – for the first time, all our members are connected in one place, making it simple to find the right person, company, or expertise with just one click.
🌐 Expanding the Community – new sub-communities, professional discussion leads, and content creators will help shape the future of Cloud People.

A huge thanks to Check Point Software for hosting us in Tel Aviv, and to CONNACT for sponsoring Cloud People.

And of course, a big thank you to our speakers:
Ariel Cohen, Inna Kubovski, Galia Greenbaum, Ofir Krakowski

Looking forward to coming together again soon. More events are on the way 🙌

Cloud Women Morning Concluded

Cloud Women Morning

14 July 2025

Cloud People invites you to a special morning event for women in cloud — a space to connect, get inspired, and share openly with others shaping the future of tech.

Join us on April 17th at 10:00 AM for a morning full of energy, insights, and real conversations with leading women in the field.

Address: Ignite DeepTech
14.7.25, 10:00-12:00

Event Agenda:

10:00-10:15 – Gathering & Coffee

10:15-10:45 – Activity

10:45-11:15 – Session with Yael Shatzky
CEO & Co-Founder at Atmoz AI
Cloud Cost Crusader | Public Speaker & Lecturer | (Ex) CMO | Storytelling-Driven Growth Strategist https://www.linkedin.com/in/yael-shatzky/

11:15-11:45 – Open Forum: Doing with passion
Tali Yeckutiel (Splunk) https://www.linkedin.com/in/tali-yeckutiel-b2622b39/
Moran Ongar Ben-Baruch (CONNACT)  https://www.linkedin.com/in/morancloud/
Naama Yanko (Stealth) https://www.linkedin.com/in/naamayanko/
Yasmin Shahar (Zafran) https://www.linkedin.com/in/yasmin-shahar-70706247/
Cloud People & AWS Executive Event Concluded

Cloud People & AWS Executive Event

27 May 2025

Join us for a high-impact morning where cloud-savvy founders and tech leaders meet AWS executives to explore new partnership opportunities, marketplace growth, and startup-focused strategies.

09:00–09:45

Arrival & Networking Breakfast

09:45–09:50

Welcome & Industry Updates: Nadav & Gilad

09:50–10:00

Keynote: Unlocking the Power of AWS Partnerships

10:00–10:10

Marketplace Momentum: What’s New & What Startups Need to Know

10:20–10:30

AWS Strategic Initiatives for Startups + GTM Sprint

10:30–10:45

Fireside Chat: Winning with AWS Moderators

10:45-111:00

Q&A, Closing Remarks & thank you Nadav & Gilad
Working with MSPs/SIs to Promote Cloud Partnerships Concluded

Working with MSPs/SIs to Promote Cloud Partnerships

26 March 2025

Join us for an in-depth discussion on how Systems Integrators (SIs) and Managed Service Providers (MSPs) support ISVs in scaling cloud partnerships, navigating reseller relationships, and maximizing co-sell opportunities.

🔹 What’s on the Agenda?

  • Industry Updates
  • AWS Summit Season Overview

🔹 Panel 1: SI Perspective – Helping ISVs Leverage Cloud Partnerships

How SIs and MSPs enable ISVs to scale through resellers and cloud partnerships.
Speakers:

  • נועם רחי, AutomateIT
  • אמיר רגב / ליאור ביאליק, Commit
  • ערן שלומי, DoiT
  • מנור טבשי, CONNACT

🔹 Panel 2: ISV Perspective – Choosing & Working with Resellers

Best practices for selecting the right reseller, optimizing partnerships, and driving growth.
Speakers:

  • ליאור בוקשפן, Kaltura
  • עומר פוקס, Atera
  • טלי יקותיאל, Splunk
  • רועי בר און, Monday.com
View All Events

The Cloudletter

Don't miss out on the latest cloud trends and
updates, sign up for our newsletter now!